Game Monetization

Hybrid IAA + IAP economies designed with the gameplay, not bolted on after launch.

We design monetization as part of the core loop: rewarded placements where players genuinely want help, interstitials paced against session flow, and IAP offers tied to the level economy. The goal is revenue that grows with retention instead of eroding it.

Mediation, waterfall/bidding setup and placement analytics are wired into the framework, and every placement reports its impact on the session so we can see trade-offs quickly.

What you get

  • Placement and offer design
  • Mediation integration and configuration
  • Economy balancing with sinks and sources
  • Monetization dashboards by placement

Related insights

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Hybrid monetization for puzzle games: designing IAA and IAP together

Rewarded ads and in-app purchases are not competing revenue lines. In a well-designed puzzle economy they reinforce each other. How we structure placements, offers and the economy so revenue grows with retention.

4 min read

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