Insights
Practical writing on game design, production, growth and analytics — from the people building and operating the games.
Who we are, what we have shipped — sixteen titles on Google Play in under a year — and how we intend to work with publishers, investors and the people who join us.
2 min read
Puzzle remains one of the largest and most durable mobile genres, and one of the most competitive. Where the opportunities are for a focused studio: sub-genre gaps, production speed, hybrid economies and disciplined UA.
4 min read
Deciding which prototypes deserve more investment is the most expensive decision a studio makes. The decision framework we use: thresholds agreed upfront, a small set of metrics, and three outcomes — go, iterate, kill.
4 min read
The best UA creative is a mechanic that explains itself in three seconds. How we bring the creative angle into concept and prototype decisions, and what capture-ready builds look like.
4 min read
How we structured a single Unity codebase to run more than a dozen puzzle mechanics: package boundaries, the mechanic contract, a data-driven meta layer and the tracking that comes for free.
5 min read
Rewarded ads and in-app purchases are not competing revenue lines. In a well-designed puzzle economy they reinforce each other. How we structure placements, offers and the economy so revenue grows with retention.
4 min read
D1 tells you whether the first session worked. D7 tells you whether you have a game. Here is what we have found moves seven-day retention in mobile puzzle titles — and what mostly does not.
5 min read
Whether you publish, invest or want to work with us, we would love to hear from you.
