Core loops, meta layers, economies and feature specs written to be measured.
Our designers write specs with success criteria attached. Every feature — a new booster, an event, a shop offer — comes with the event it emits and the dashboard that will judge it. That keeps design conversations grounded in player behavior rather than opinion.
We design for the way people actually play on mobile: short sessions, interruptions and one thumb. Clarity beats cleverness, and every screen has one obvious next action.