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Event design, cohorts, A/B testing and go / kill frameworks.

Portfolio of prototype and live game icons

Analytics·Jul 14, 2026

A go / kill framework for mobile game prototypes

Deciding which prototypes deserve more investment is the most expensive decision a studio makes. The decision framework we use: thresholds agreed upfront, a small set of metrics, and three outcomes — go, iterate, kill.

4 min read

Analytics·Mar 5, 2026

Puzzle game retention: what actually moves D7

D1 tells you whether the first session worked. D7 tells you whether you have a game. Here is what we have found moves seven-day retention in mobile puzzle titles — and what mostly does not.

5 min read